ReadySet + TopSet
Two apps. One ecosystem. Year 3 to Year 11 — the full UK education journey. Built by one person, bootstrapped with zero funding, designed to grow organically from day one. Family pricing means one subscription covers the lot.
Why Bootstrapping Is the Right Play Here
Near-Zero Running Costs
Cloudflare hosting: free. Domain: £8/year. No servers, no staff, no office. Even 30 paying subscribers covers all costs and puts money in your pocket. There's no "burn rate" — just upside.
No Investor Pressure
No board to report to. No growth targets imposed by VCs. If it grows slowly, fine — it's still pure profit. If a TikTok goes viral and it explodes, even better. You can't lose.
Time Investment, Not Cash
Your clinic runs 0830-1400. Evenings 2200-2359. Weekends. The product is already built. What's needed now is marketing time, not money. And the kids (Spencer, Nia) can genuinely help with TikTok content — they ARE the target audience.
ReadySet — KS2 (Primary)
Source: DfE Schools, Pupils & Characteristics 2024/25. ~4.5M primary pupils / 7 year groups × 4 KS2 years.
TopSet — KS3 & GCSE (Secondary)
Source: DfE Secondary School Statistics 2024/25. ~700K per year group × 5 year groups (Y7-Y11). Ofqual GCSE Entries 2025.
What Parents Already Spend
| Category | Annual Spend | Source |
|---|---|---|
| Private tutoring (average per tutored student) | £800/year | Sutton Trust / First Tutors 2023 |
| Average tutoring session | £38.64/session | First Tutors 2023 |
| Secondary school learning resources | £280/year | CPAG 2024 |
| Primary school costs (all education) | £865/year | CPAG 2024 |
| Secondary school costs (all education) | £1,756/year | CPAG 2024 |
| TopSet/ReadySet Family Plan | £96/year | Our pricing (£7.99/mo) |
Key insight: Our Family plan costs less than 3 tutoring sessions per year. For parents already spending £800+ on tutoring, TopSet is a no-brainer add-on — or a complete replacement for those who can't afford tutoring at all.
Parent Segmentation — Who Actually Buys?
Not all parents are created equal. The Sutton Trust data shows 30% of secondary students have had private tutoring — this is our proxy for "active thinker" parents who proactively invest in their children's education.
| Segment | % of Parents | Behaviour | Willingness to Pay |
|---|---|---|---|
| Active Thinkers | 25-35% | Seek revision tools, buy CGP guides, hire tutors, research apps. Already spend £800+/year on supplementary education. | HIGH — £5-50/mo |
| Reactive Parents | 35-45% | Use tools recommended by school (Seneca, GCSEPod). Buy revision guides when told to. Follow school newsletters. | MEDIUM — if recommended |
| Passive Parents | 25-35% | Rely entirely on school provision. Unlikely to seek or pay for supplementary tools. | LOW — free tier only |
Sources: Sutton Trust Tutoring 2023 & 2026. London tutoring rate: 45%. Rest of England: 27%. Wealthiest: 30%, Poorest: 23%.
UK Family Size (ONS 2024)
Source: ONS Families & Households 2024. Average dependent children per family: 1.7.
Without Family Tier
Family with a Y4 child + Y10 child:
- ReadySet Pro: £4.99/mo
- TopSet Pro: £4.99/mo
- Total: £9.98/mo (£120/year)
Requires 2 separate sign-ups. Higher friction. Many parents would only subscribe for the GCSE child.
With Family Tier
Same family, one subscription:
- Family Plan: £7.99/mo
- Covers ALL children across BOTH apps
- Total: £7.99/mo (£96/year)
One sign-up. 20% cheaper. Covers KS2 + KS3 + GCSE. The 8-year-old gets ReadySet; the 12-year-old gets TopSet KS3; the 15-year-old gets TopSet GCSE. Incredible value.
Family Tier — Why It Changes Everything
| Metric | Individual Pro | Family Plan | Industry Benchmark |
|---|---|---|---|
| Monthly price | £4.99 | £7.99 | £8.13 avg (Business of Apps) |
| Children covered | 1 | Up to 3 | — |
| Revenue per child | £4.99 | £2.66-4.00 | — |
| Expected mix (% of paid subs) | 65-70% | 30-35% | Spotify: 41% family/duo (2024) |
| Churn rate | 6%/mo | 4%/mo | Families are stickier |
| Average retention | 8 months | 14 months | Annual plans: 15-40% first-year churn |
| LTV | £40 | £112 | £50-150 (K-12 EdTech range) |
Sources: Spotify family plan data (SQ Magazine 2024). Duolingo family plan ARPU impact (Q3 2025 Shareholder Letter). RevenueCat State of Subscription Apps 2025.
ReadySet — KS2 (Ages 7-11)
Primary school revision and SATs preparation. Gamified, traffic-light progress tracking, parent dashboard.
| Subjects | Maths, English, Science, Reasoning |
| Topics | 91 topics across 4 subjects |
| Questions | ~1,100 (10 per topic) |
| Year Groups | 3, 4, 5, 6 |
| Status | Built — needs deployment |
| Auth | Supabase + Stripe integration |
TopSet — KS3 & GCSE (Ages 11-16)
KS3 and GCSE revision across all core and option subjects. Dynamic maths engine, daily missions, XP system. Full curriculum coverage from Year 7 to Year 11.
| Subjects | Maths, Eng Lang, Eng Lit, Biology, Chemistry, Physics, Geography, History, Computer Science, RS, Business |
| Topics | 468 topics across 11 subjects (KS3 + GCSE) |
| Questions | 40,000+ (static bank + dynamic maths engine) |
| Year Groups | 7, 8, 9, 10, 11 |
| Status | LIVE — app.topsetapp.co.uk |
| Auth | Local storage (Stripe pending) |
TopSet Content Depth — Full Breakdown
Every subject has 30-40 questions per topic across multiple question types (MCQ, true/false, fill-in-the-blank). The dynamic maths engine generates unlimited unique variations for all 95 maths topics.
GCSE (Years 9-11) — 277 Topics
| Maths | 46 topics | ~9,600 (dynamic) |
| Biology | 37 topics | 1,480 |
| Chemistry | 30 topics | 1,050 |
| Physics | 37 topics | 1,110 |
| English Language | 19 topics | 760 |
| English Literature | 12 topics | 480 |
| Geography | 21 topics | 630 |
| History | 18 topics | 540 |
| Computer Science | 18 topics | 540 |
| Business Studies | 24 topics | 720 |
| Religious Studies | 13 topics | 390 |
| GCSE Total | 277 | 17,300+ |
KS3 (Years 7-8) — 191 Topics
| Maths | 49 topics | ~9,800 (dynamic) |
| Biology | 22 topics | 660 |
| Chemistry | 14 topics | 420 |
| Physics | 25 topics | 750 |
| English Language | 21 topics | 630 |
| English Literature | 11 topics | 330 |
| Geography | 15 topics | 450 |
| History | 14 topics | 420 |
| Computer Science | 13 topics | 390 |
| Religious Studies | 7 topics | 210 |
| KS3 Total | 191 | 14,060+ |
TopSet — GCSE Subject Coverage
| Subject | Topics | Questions | Qs/Topic | Coverage |
|---|---|---|---|---|
| Maths | 46 | ~9,600 (dynamic engine) | 200+ | Exceptional — unlimited |
| Biology | 37 | 1,480 | 40 | Strong |
| Chemistry | 30 | 1,050 | 35 | Strong |
| Physics | 37 | 1,110 | 30 | Strong |
| English Language | 19 | 760 | 40 | Strong |
| English Literature | 12 | 480 | 40 | Strong |
| Geography | 21 | 630 | 30 | Strong |
| History | 18 | 540 | 30 | Strong |
| Computer Science | 18 | 540 | 30 | Strong |
| Business Studies | 24 | 720 | 30 | Strong |
| Religious Studies | 13 | 390 | 30 | Strong |
TopSet — KS3 Subject Coverage (Years 7-8)
| Subject | Topics | Questions | Qs/Topic | Coverage |
|---|---|---|---|---|
| Maths | 49 | ~9,800 (dynamic engine) | 200+ | Exceptional — unlimited |
| Biology | 22 | 660 | 30 | Strong |
| Chemistry | 14 | 420 | 30 | Strong |
| Physics | 25 | 750 | 30 | Strong |
| English Language | 21 | 630 | 30 | Strong |
| English Literature | 11 | 330 | 30 | Strong |
| Geography | 15 | 450 | 30 | Strong |
| History | 14 | 420 | 30 | Strong |
| Computer Science | 13 | 390 | 30 | Strong |
| Religious Studies | 7 | 210 | 30 | Strong |
ReadySet — KS2 Subject Coverage
| Subject | Topics | Questions | Qs/Topic | Coverage |
|---|---|---|---|---|
| Maths | 30 | ~350 | ~12 | Good |
| English | 27 | ~280 | ~10 | Good |
| Science | 21 | ~180 | ~9 | Good |
| Reasoning | 12 | 120 | 10 | Good |
KS2 Market — ReadySet vs Competitors
| Feature | ReadySet | Atom Learning | SATs Companion | Seneca | Tassomai |
|---|---|---|---|---|---|
| Price (parent) | £4.99/mo | £39.99-69.99/mo | £5.99/mo | Free / £7.99 | £8.99/mo |
| Family plan | £7.99/mo (3 kids) | 20% sibling discount | ✗ | ✗ | ✗ |
| KS2 subjects | Maths, Eng, Sci, Reasoning | Maths, Eng, Sci, VR, NVR | Maths, Eng, Sci | 14+ subjects | Science focus |
| Questions | 1,100 | 100,000+ | 40,000+ | 1,500+ courses | 35,000+ |
| Gamification | ✓ (XP, ranks, streaks) | Partial | ✗ | Partial | ✗ |
| Parent dashboard | ✓ | ✓ | ✓ | ✓ | ✓ |
| 11+ prep | ✓ (Reasoning) | ✓ (core feature) | ✗ | ✗ | ✗ |
| Revenue | Pre-launch | ~£12M/year | Unknown | ~£3-8M/year | ~£1.5-3M/year |
| Users | Pre-launch | 140,000 children | Unknown | 8.5M registered | 340+ schools |
ReadySet's positioning: 8x-14x cheaper than Atom Learning. Includes Reasoning (11+ prep) unlike most competitors. Gamification makes it feel like a game, not homework. KS2 content expansion to match competitor depth is planned for Q3 2026.
Sources: Atom Learning (Tracxn, $15M ARR, SoftBank Series A). Seneca (EdTech Impact, acquired by GoStudent). Tassomai (QA Education, 340+ schools).
KS3 & GCSE Market — TopSet vs Competitors
| Feature | TopSet | BBC Bitesize | Seneca | EdPlace | GCSEPod |
|---|---|---|---|---|---|
| Price (student) | £4.99/mo | Free | Free / £7.99 | £17.99-24.99/mo | School only (~£200/yr parent) |
| Family plan | £7.99/mo (3 kids) | N/A | ✗ | ✗ | ✗ |
| Key stages | KS3 + GCSE (Y7-11) | KS3 + GCSE | KS3 + GCSE | KS1-GCSE | GCSE only |
| Subjects | 11 subjects | 49 | 14+ | 10+ | 28 |
| Interactive questions | 40,000+ | Mostly text/video | ✓ | 36,000+ | 6,000 video pods |
| Dynamic question gen. | ✓ (Maths — 95 topics) | ✗ | ✗ | ✗ | ✗ |
| Gamification | ✓ (XP, ranks, missions) | ✗ | Partial | ✗ | ✗ |
| Daily missions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Works any device | ✓ | ✓ | ✓ | ✓ | App only |
| Revenue | Pre-revenue | BBC funded | ~£3-8M/yr | ~£5-10M/yr | ~£4-6M/yr |
| Users/Schools | Pre-launch | Millions (free) | 8.5M registered | Unknown | 1,700 schools, 430K students |
TopSet's positioning: 3.5x-5x cheaper than EdPlace. More engaging than BBC Bitesize. No school gatekeeper needed (unlike GCSEPod). The only app with 40,000+ questions, dynamic maths, AND full gamification — at £4.99/mo. Plus a family plan that covers KS2 siblings via ReadySet.
Sources: GCSEPod (EdTech Impact, 1,700 schools, acquired by The Access Group). EdPlace (EdTech Impact, 36,000+ worksheets). BBC Bitesize (publicly free).
EdTech Conversion Benchmarks (Verified)
| Metric | Industry Data | Our Model | Source |
|---|---|---|---|
| Free→Paid conversion (mature) | 2-8% | 3% (conservative) | Duolingo: 8.8%. Typical freemium: 2-4%. |
| Free trial conversion | Up to 22% | 15% (14-day trial) | Business of Apps Education Benchmarks |
| Monthly churn (paid) | 4.2-5.5% | 5.5% individual, 4% family | Recurly 2025. Education has highest voluntary churn. |
| First renewal survival | 50-70% | 55% | Business of Apps, RevenueCat 2025 |
| Family plan uptake | 25-44% | 30% | Spotify: 41% family/duo. Duolingo: increasing. |
| Average subscription price | £6.50/mo | £5.89 blended | Business of Apps: $8.13/mo avg education |
| LTV per paid subscriber | £50-150 | £62 blended | Derived: price / churn rate. Duolingo: ~$79/yr ARPU |
What This Means for Our Numbers
Conservative (3% conversion)
10,000 free users → 300 paid subs
70% Pro (£4.99) + 30% Family (£7.99)
MRR: £1,747
Annual: £20,964
Mid-Case (5% conversion)
10,000 free users → 500 paid subs
65% Pro + 35% Family
MRR: £3,021
Annual: £36,252
Optimistic (8% conversion)
10,000 free users → 800 paid subs
60% Pro + 40% Family
MRR: £4,955
Annual: £59,460
The Compound Reinvestment Engine
This is the privateer's advantage. Every pound of revenue goes straight back into growth. No salaries to pay. No office rent. No investors taking a cut. Pure reinvestment.
| Stage | Revenue Coming In | Reinvested Into | Expected Return |
|---|---|---|---|
| First £50/mo | 10 paying subs | £0 — covers domain + time only | Proof of concept confirmed |
| £150-300/mo | 30-60 subs | £100/mo → TikTok Spark Ads boosting best organic posts | CPI £0.30 = 330 new free users/mo |
| £500-800/mo | 100-160 subs | £300/mo → TikTok + Meta Ads to parents | CPA £10-12 = 25-30 new paid subs/mo |
| £1,000-2,000/mo | 200-400 subs | £800/mo → Scaled ads + school posters + ambassador rewards | Flywheel spinning — growth self-sustaining |
| £3,000+/mo | 600+ subs | Consider part-time help / content creator | Business runs itself — you manage, not do |
Realistic Subscriber Uptake — Solo Operator
| Period | Free Users | Pro Subs | Family Subs | Schools | MRR | Cumulative |
|---|---|---|---|---|---|---|
| Apr 2026 (Soft launch) | 80 | 2 | 1 | 0 | £18 | £18 |
| Jun 2026 (Organic grind) | 400 | 12 | 4 | 0 | £92 | £280 |
| Sep 2026 (Back to school) | 1,200 | 36 | 12 | 1 | £301 | £1,400 |
| Dec 2026 (Mock season + reinvesting) | 3,000 | 90 | 30 | 2 | £739 | £4,000 |
| Mar 2027 (Exam panic — big month) | 6,000 | 180 | 65 | 3 | £1,468 | £10,500 |
| Jun 2027 (Post-exams dip) | 5,500 | 165 | 55 | 4 | £1,313 | £16,000 |
| Sep 2027 (Year 2, compound kicking in) | 10,000 | 300 | 100 | 6 | £2,397 | £26,000 |
| Dec 2027 | 18,000 | 540 | 180 | 10 | £4,384 | £42,000 |
Assumptions — realistic for a solo operator: Friends/family/Spencer's school seed the first 80 users. Organic TikTok grows slowly (months, not days). 3% free→Pro, 1% free→Family. Revenue reinvested into ads from month 4 onwards. Seasonal spikes: Sep (new school year) and Jan-Mar (exam panic). Post-exam dip in summer. School pilots from personal outreach to local heads of dept. Churn: 5.5% individual, 4% family.
If It Goes Well (Compound Effect)
One TikTok going viral (50K+ views) could single-handedly deliver 500-2,000 free users in a week. This is genuinely possible — education content on TikTok regularly hits millions of views. If that happens, the timeline above accelerates dramatically. The compound reinvestment model means every spike gets amplified.
Upside scenario (Year 1): 15,000 free users, 600+ paid subs, £3,500+/mo MRR, £25K+ cumulative.
If It Goes Slowly (Still Fine)
Even the floor scenario is profitable. 1,000 free users and 30 paid subscribers by month 6 = £177/mo. That covers everything. You're making money, just slowly. The product exists, it costs nothing to run, and every month the question bank gets bigger and the content library grows.
Floor scenario (Year 1): 2,000 free users, 60 paid subs, £350/mo MRR, £3,000 cumulative. Still profitable.
Revenue Trajectory (Realistic Solo Operator)
Combined ReadySet + TopSet — revenue reinvested compoundly from month 4
Year 1: ~£10,500 | Year 2: ~£31,500 | Cumulative by Dec 2027: ~£42,000
All profit. No salaries, no rent, no investors to pay back. Every penny is yours.
Phase 1 — Organic Growth (Months 1-3)
Zero marketing spend. All growth from peer-to-peer viral loops and organic content.
Target: 0 → 400 free users, 16 paid subscribers. Zero spend.
TikTok — Student Ambassadors
GCSE students create revision content using TopSet. Free Pro access + referral rewards. Peer-to-peer marketing that costs nothing.
- Recruit 20 student ambassadors (Y10-Y11)
- Each posts 2-3 TikToks/week
- Unique referral links = free Pro for 5+ referrals
- Target: 50K views/month across all ambassadors
Instagram — Parent Network
Short reels showing parent dashboard, progress tracking, exam readiness. Parents share to WhatsApp groups. Mum-to-mum word-of-mouth is the most powerful channel in education.
- 3 posts/week: tips, stats, parent testimonials
- Shareable "My child's revision stats" graphics
- Target parent WhatsApp groups
- Partner with parent influencers / "Mumsnet mums"
In-School Seeding
Start with 3-5 local schools (primary + secondary). Free trial for classes. Students tell students. Teachers recommend to parents.
- Free 30-day class trial
- Target heads of maths/science
- Printed QR code posters for corridors
- ReadySet: target Y5-Y6 (SATs prep urgency)
Referral Programme
"Invite a mate, both get 7 days free Pro." Viral loop that costs nothing until they convert.
- Share via WhatsApp, Snap, Insta DM
- Both referrer + friend get 7 days Pro
- Leaderboard: top referrers get merch/prizes
- K-factor target: 0.3
Phase 2 — Amplify (Months 4-8)
Product-market fit confirmed. Modest paid spend to amplify what's already working.
Target: 400 → 3,000 free users, 120 paid subs. Spend: early revenue only.
TikTok Spark Ads — £200/mo
Boost best organic TikToks from ambassadors. Native-looking ads. Target 14-16 year olds. CPI: £0.30, CPA: £8-12.
Meta Ads to Parents — £200/mo
Facebook + Instagram targeting parents of 11-16 year olds. "Is your child ready for GCSEs?" Parent dashboard screenshots. CPA: £10-15.
School Direct Outreach
Cold email heads of department at 200+ schools (primary + secondary). Free pilot → annual licence at £2/pupil.
YouTube Revision Content
"5 Questions You'll Get Wrong" format. 2 videos/week. Drive to apps for full practice. SEO: "GCSE [topic] revision 2027".
Phase 3 — Scale (Months 9-18)
Unit economics proven. Scale nationally. Introduce school partnerships at scale.
Target: 3,000 → 18,000 free users, 720 paid subs, 10 schools. Funded entirely by revenue.
TikTok + Meta Scaled — £1,500/mo
National reach. Retarget free users hitting daily question limit. Dynamic creative.
Google Ads — £500/mo
Capture intent: "GCSE revision app", "KS2 SATs practice", "KS3 revision". High-intent searches. Target exam season Jan-May.
National School Programme
Target MATs (Multi-Academy Trusts) for bulk deals. 500-2,000 pupils at £1.50/pupil. One MAT = £750-3,000/year.
Education Influencers
Primrose Kitten, Cognito, Science Shorts on YouTube. Sponsored integrations to audiences of 100K-500K.
WhatsApp Parent Groups
Shareable "revision report cards" that parents screenshot to school WhatsApp groups. "Mia scored 92% in Biology!" — other parents immediately want it.
Cost: £0 | Conversion: Very high (trusted network)
Snapchat Study Streaks
Students screenshot TopSet streaks on Snap stories. "Day 47! Beat mine?" Same psychology as Snap streaks — loss aversion + competition.
Cost: £0 | Built-in share button for streaks
100 Days to GCSEs
Free daily email/push with one practice question from January. Builds habit. "67/100 correct — upgrade for full practice." Panic conversion from Day 30+.
Cost: £0-50/mo | Launch: January 2027
School QR Posters
Bold A3 posters for corridors, common rooms, libraries. "Are you exam ready? Scan to find out." 20p per poster. 5-10% scan rate.
Cost: £50 per 250 posters
Teacher Referral Programme
Teachers get free "Teacher Dashboard" for recommending TopSet. They become advocates — identifies struggling students. Staffroom word-of-mouth.
Cost: £0 (feature dev) | Teacher → students → parents chain
Reddit & Student Room
r/GCSE has 130K+ members. Genuine helpful posts — "Here's a free resource I found useful." Community-first, not spam.
Cost: £0 | Tone: Helpful peer, not corporate
Library Revision Workshops
Free 1-hour "GCSE Revision Masterclass" at local libraries during half-terms. Parents drop kids off — hand them a flyer. Libraries love free educational events.
Cost: £0 (library space free) | Start local, expand
Seasonal Flash Sales
Black Friday: "Pro £2.99/mo — 3 months." New Year: "New grades." Easter: "6 weeks to exams." Creates urgency windows and signup spikes.
Cost: Discounted revenue (recovered in LTV)
Operating Costs (Monthly)
| Item | Phase 1 | Phase 2 | Phase 3 |
|---|---|---|---|
| Hosting | £0 | £20 | £50 |
| Supabase (ReadySet) | £0 | £25 | £25 |
| TikTok Ads | £0 | £200 | £800 |
| Meta Ads | £0 | £200 | £700 |
| Google Ads | £0 | £0 | £500 |
| Ambassador rewards | £50 | £100 | £200 |
| Printing (posters) | £0 | £50 | £100 |
| Total | £50 | £595 | £2,375 |
Break-Even Analysis
Key: At £5.89 blended ARPU with near-zero marginal cost, we break even at 10 subs in Phase 1. By Phase 3 with £2,375/mo costs, we need 401 subs — we project 4,500+. That's 80%+ net margin.
Saturday 15 March — Content Complete DONE
- Question bank expansion — All 11 subjects expanded to 30-40 questions per topic across both KS3 and GCSE. 40,000+ questions now live.
- KS3 content built — Full Year 7-8 curriculum added: 191 topics, 11 subjects, ~14,000 questions. TopSet now covers Years 7-11.
- Marketing website launched — www.topsetapp.co.uk live with embedded app demo, competitor comparison, pricing.
- Strategy page updated — All numbers and competitive data refreshed.
Sunday 16 March — Branding & Outreach Prep
- ReadySet domain — Register readysetapp.co.uk (or similar). Cost: ~£8/year via Cloudflare or Namecheap.
- Deploy ReadySet — Push to Cloudflare Pages. Already built and compiled. 30 minutes.
- Social media accounts — Create @TopSetApp on TikTok, Instagram, X/Twitter. Consistent branding. 1 hour.
- Ambassador recruitment brief — Write the brief + DM template for recruiting student TikTok ambassadors. 30 mins.
Monday 17 March — Outreach Day
- School email list — Build list of 50 local secondary schools + 50 primary schools (head of maths/science emails from school websites). 2 hours.
- School outreach email — Write and send pilot programme email to first 20 schools. Free 30-day trial offer. 1 hour.
- TikTok ambassador DMs — Find and DM 30 GCSE students who already post study content on TikTok. Offer free Pro + rewards. 2 hours.
- Reddit/Student Room posts — Write genuine helpful posts about free GCSE revision resources (including TopSet link). 30 mins.
Tuesday 18 March — Parent Marketing Day
- Instagram account setup — First 5 posts ready (parent dashboard screenshots, "Is your child exam ready?" graphics, pricing comparison). 2 hours.
- Facebook parent groups — Join "GCSE Parents 2027", "Year 6 SATs Parents", "Home Education UK" groups. Post helpful content (not spam). 1 hour.
- Mumsnet post — Write genuine "we've built a GCSE revision app" post for the Education section. 30 mins.
- WhatsApp sharable — Build the "revision report card" feature that parents can screenshot and share. 2 hours dev.
Wednesday 19 March — Content Creation Day
- Record first 3 TikToks — Use scripts 1, 2, and 6 from above. Film with Nia or recruit a Y10/Y11 student. Post with trending audio. 2 hours.
- YouTube channel setup — Create TopSet YouTube channel. Record first "5 Questions You'll Get Wrong" video using TopSet questions. 2 hours.
- QR poster design — Design A3 school poster with QR code. Print 50 copies at local print shop (~£10). 1 hour.
- First YouTube video published — "Can You Pass GCSE Maths? 5 Questions Most Students Get Wrong"
Thursday 20 March — Technical & Payment Day
- Stripe integration (TopSet) — Connect Stripe for actual payments. Enable Pro (£4.99/mo) and Family (£7.99/mo) plans. 3-4 hours dev.
- Family plan cross-app — Ensure Family subscription works across both ReadySet + TopSet (shared auth or linked accounts). 2 hours dev.
- Referral link system — Build unique referral links per user. Track sign-ups. Award free Pro days. 2 hours dev.
- Privacy policy + terms — Update for both apps (GDPR compliance, children's data — IMPORTANT for under-16s). 1 hour.
Friday 21 March — Launch Day
- Soft launch announcement — Post across all social channels: TikTok, Instagram, X/Twitter, Reddit, Student Room, Facebook groups.
- Email to school contacts — Follow-up with any responses from Monday's outreach. Send to remaining 30 schools.
- Ambassador check-in — Chase up any ambassadors who responded. Get them posting this weekend.
- Analytics setup — Google Analytics / Plausible on both apps. Track sign-ups, conversions, referrals. 1 hour.
- Week 1 target — 100-200 free sign-ups across both apps. 5-10 ambassador recruits. 2-3 school pilot confirmations.
This Week's Costs
| Item | Cost | Notes |
|---|---|---|
| Domain registration (readysetapp.co.uk) | ~£8 | Annual, Cloudflare/Namecheap |
| Poster printing (50 copies) | ~£10 | Local print shop, A3 colour |
| Hosting (Cloudflare Pages) | £0 | Free tier covers both apps |
| Stripe | £0 | 2.9% + 30p per transaction (no fixed cost) |
| Social media accounts | £0 | All free to create |
| Total Week 1 | ~£18 | Everything else is time investment |
Q2 2026 (Now) SHIPPED
- TopSet: 11 subjects, KS3 + GCSE ✓
- 40,000+ questions (static + dynamic) ✓
- KS3 coverage Years 7-8 — 191 topics ✓
- Gamification, daily missions, XP ✓
- Parent dashboard ✓
- Marketing website ✓
- Stripe payments (this week)
- Family plan cross-app
- Referral system
Q3 2026
- ReadySet KS2 content expansion (30+ per topic)
- Push notifications (streak reminders)
- Teacher Dashboard
- Ambassador portal
- Shareable progress cards
- Add French & Spanish (TopSet)
Q4 2026
- AI adaptive learning paths
- Past paper integration (AQA)
- Group challenges (class vs class)
- Native iOS/Android (PWA → native)
- School bulk licence portal
2027
- A-Level expansion
- OCR & Edexcel support
- AI tutor chat
- International (IGCSE)
- 60,000+ questions
- Series A consideration
Zero Risk
The product is built. 40,000+ questions. Hosting is free. If zero people subscribe, you've lost nothing but time. If 30 people subscribe, you're in profit. There is no scenario where you lose money.
100% Compound Reinvestment
No salaries. No rent. No investor dividends. Every pound of revenue goes straight back into paid ads, which generates more subscribers, which funds more ads. Pure compound growth — until real revenue arrives, then you choose how to scale.
Family Multiplier
One sale = up to 3 children covered. 55.6% of UK families have 2+ kids. Family subs are worth 2.8x individual LTV and churn less. You need fewer sign-ups to reach the same revenue because the "active thinker" parents self-select for the higher-value plan.
8-Year Lifecycle
A child enters ReadySet at Y3 (age 7) and uses TopSet until Y11 (age 16). One family = potentially 8 years of subscription revenue. A solo operator doesn't need millions of users — 200 loyal families paying £7.99/mo = £19K/year.
Seasonal Certainty
Every January: GCSE panic. Every September: new cohort. Every May: SATs. You know exactly when to push marketing. Time your TikTok content and paid ads around these spikes.
The Big Boys Can't Compete on Price
EdPlace charges £18-25/mo because they have staff and VC funding to repay. Atom Learning charges £40-70/mo. You can undercut them at £4.99/mo and still be profitable because your costs are essentially zero. They physically cannot match your pricing.
"Two apps. One person. Zero overhead. 40,000+ questions. Even 200 families at £7.99/mo is £19K/year of pure passive income — and the market has 4.6 million students refreshing every September."
Ready to Launch This Together?
Both products are built. 40,000+ questions across 15 subjects. The plan starts this week.
TopSet (live): app.topsetapp.co.uk
Marketing site: www.topsetapp.co.uk
ReadySet: Ready to deploy